Tom Shay gained considerable experience as a fourth-generation merchant, providing him with the knowledge and background to present successful ideas to assist owners, managers and staff with the day-to-day operation of their business. During the 25-plus years he was a part of his family business, the stores were ongoing laboratories for the management and promotional techniques that are the backbone of the seminars he presents today. A columnist for Nursery Retailer, he offers proven and time-tried ideas on the topics of promotion, customer loyalty, business management design, employee skill development and financial control.