Keith Turbett has been marketing and selling throughout the world for the past 25 years after leaving his homeland Ireland for Germany. Never ready to accept the status-quo he engages in change and challenges with passion and tenacity and put this into an academic perspective with an MBA from the Open University in the UK 4 years ago. In North America he launched his current company Scheurich products' 5 years ago to the Independent Market. A project he describes as one of the most exciting, rewarding and difficult in his career. Taking great ideas from around the world to an industry that didn't really know the product category as marketed in Europe was anything but easy. He has a strong background and link to family run businesses and an in-depth experience with the major international retail chains. Keith has travelled to over 50 countries and worked with over 2000 retail outlets.