Werner Sperzel is COO of Stein Gardens and Gifts the Nation’s# 2 IGC. During his 42 year career he has been part of Stein’s continuing growth from 2 to 16 stores throughout Wisconsin. His creativity, marketing innovations, knowing the customer and staying ahead of the retail curve has led to yearly horticultural sales increases for the chain. Werner has created numerous marketing programs and has developed many successful private label horticultural programs including the award winning Chef Jeff vegetable and herb program which had double digit retail sales increases 7 out of the last 8 years