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IGC 2012 Starts In...
2012 IGC Show Keynotes
Free To All Attendees & Exhibitors
Tuesday, August 21, 11 – 11:50 am
IGC Visionary, Bordine's, Rochester Hills, MI
“It Really Isn’t that Hard, Or Is It? Animals Get It - You Need To!”
Back by popular demand, Corey Bordine delivers new perspectives inspired by his recent safari adventures, focused on key principles that truly impact your garden center. Be prepared to confront some of the ways you conduct your business - you will laugh, you will be challenged, and you will leave inspired. Corey has been to South Africa on safari five times in the past five years. He has a passion for business - and he understands your business because he lives it every day. Do you "get it" better than the animals in the wild? Judge for yourself.
Wednesday, August 22, 8 – 8:45 am
Joe 'Gardener' Lamp'l,
DIY Network and PBS Television
“Gardeners Want to Go Green – So Show Them How”
Joe Lamp'l, Host and Producer of Growing a Greener World on PBS, brings the message of sustainability to television audiences across the country, focusing on the stories of people, places and organizations doing good things for the planet, with an emphasis on gardening. In his IGC Show keynote, he urges garden centers to create a wide range of examples in-store and through products and services that show consumer they can enjoy a beautiful, healthy garden and be green in the process. Joe is also known as host of the popular series Fresh from the Garden on DIY Network, and is a contributor to the Today Show, Good Morning America and The Victory Garden.
Wednesday, August 22, 9 – 9:50 am
Rick Bayless, Celebrity Chef
Frontera Grill and PBS Television
“Grow Your Own: The Opportunities for IGCs are Bountiful!”
Fresh flavor from the garden is a key ingredient to the worldwide success of this year’s IGC Spotlight Keynote, Celebrity Chef Rick Bayless. The award-winning chef-restaurateur, cookbook author and TV personality harvests organic herbs, vegetables and other edibles from his home garden for the authentic Mexican dishes served at his acclaimed Chicago restaurants, Topolobampo and Frontera Grill. In fact, Grow Your Own is a central focus in all of his high-profile ventures. Now, Bayless brings his passion for Grow Your Own to IGC 2012, celebrating consumer demand for edible gardening. The opportunities for independent garden centers to profit from GYO are bountiful, he’ll explain, especially when Gen X / Gen Y customers are led into the garden via their kitchens. Today’s grow box tomato enthusiast in pursuit of the perfect pasta sauce is tomorrow’s landscape gardener inspired by the beauty - and practicality - of edibles in the front yard.
Thursday, August 23, 9 – 9:50 am
Author of The Experience Economy: Work Is Theater
& Every Business a Stage
“The Experience Economy: What You Need to Know to Profit”
The growth of your garden center lies in the value of your experiences and transformations - goods and services are no longer enough for the new consumer. The Experience Economy is an economic era in which retailers across the board must orchestrate memorable events for their customers. Renowned author Joseph Pine offers a creative, highly original and yet eminently practical strategy for IGC retailers to script and stage the experiences that will transform the value of what you sell. He urges garden centers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation an experience offers.
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