WEDNESDAY, AUGUST 14 INDOOR PLANTS: EVERYTHING YOU ALWAYS WANTED TO KNOW BUT WERE AFRAID TO ASK Wednesday 11 am – 12 pm Now is the time to demystify interior plant care for your houseplant department team. As an indie garden center, you don’t simply sell plants - you sell the knowledge, education and support needed for your customers to succeed with them. From this workshop, you’ll leave ready to make indoor plant care relatable, practical and efficient for your staff so they can, in turn, empower your customers to select the right plants and care for them. This session will cover the basics of watering and fertilizing, as well as more intricate considerations like soil selection and lighting. You’ll pocket tricks to fix water applications gone wrong, and learn how to help your customers pair the right containers with the right plants to optimize airflow and humidity. Get the knowledge you need to advise shoppers on transitioning their interior plants through seasonal changes and sustaining them through environmental fluctuations. This session will also look at repotting, growth rate, cuttings, propagation, controls and more. MERCHANDISING & DISPLAYS THAT SELL MORE HOUSEPLANTS Wednesday 2 – 3 pm Whether you’re a seasoned merchandiser or it’s just one of the many hats you wear at your indie garden center, this session will inspire you with new ideas that make use of the latest and tried- and-true merchandising display concepts for selling more indoor plants. You’ll learn how to maximize displays for plant care, maintenance efficiency and customer browsing. Creating beautiful displays that encourage purchasing and keep your indoor plants healthy at the same time is an art. This session will look at the range of materials and supplies that can be recycled as props, as well as display elements that should always be sourced new. You’ll learn the nuances of blocking and vignette displays, mass clustering, merging to conceal low inventory, transitioning between seasons and specials, and merchandising in advance of large or unexpected orders. Plus, find out what houseplant merchandising equipment you should seek out now. BE THE EXPERT & MAKE MONEY WITH HOUSEPLANT CLASSES & SERVICES Wednesday 3:15 – 4:15 pm Classes and services are a catalyst to growing your houseplant department’s sales volume, and they attract shoppers beyond your usual customer base. By leveraging your unique access to inventory and the expertise of your team members, you will create another way of differentiating your store from the competition. In this session, we’ll look at a menu of customized services, from design and repotting to specialty plant arrangements, and how they should be priced. Get the information you need to make in-store/in-home consultations, presentations and events part of your retail foliage repertoire. Indoor plant classes and services provide a creative outlet for your staff, and are the basis of personalized interaction with your customers, with ROI measured in customer and employee retention, satisfaction and loyalty.
THURSDAY, AUGUST 15 BEST PRACTICES: SOURCING INTERIOR FOLIAGE & TROPICAL PLANTS Thursday 10:30 – 11:30 am It can be a struggle, sourcing interior foliage, whether your houseplant department is just getting started or you’re a seasoned indoor plant retail specialist. In this session, we’ll discuss the best practices of indoor plant procurement in depth, exploring the three primary sources of foliage: buying directly from Florida, California and Hawaii; working with Florida-based brokers; and ordering from local vendors. You’ll take back tips and tricks to help you stock the plants best- suited to your customers’ needs, and learn how to develop a sustainable routine to keep your inventory manageable yet refreshed. Get the list of hardgoods that will make plant care easier for your customers and their dream of owning more challenging plants attainable. Find out how to “kit” your plants and hardgoods as a quick and easy purchasing option valued by today’s time- crunched customers. MARKETING YOUR HOUSEPLANT DEPARTMENT FOR MAXIMUM RESULTS Thursday 11:45 am – 12:45 pm While outdoor plant sales are a staple for garden centers, the return of houseplants in the mainstream consciousness is recent. Meet your future customers where they are, and capture their attention with both digital and traditional marketing initiatives. In this session, we’ll look at the best ways to leverage your garden center’s advertising power on a slim-to- none budget. You’ll see how to use social media conversations to draw attention from all types of prospective customers, and how your day-to-day activities can help you generate interesting content. Take back a set of tools that will help your marketing efforts sustain themselves. Learn how to seek out and develop public relations opportunities for maximum visibility.
THE GREAT HOUSEPLANT BOOM OF 2019 & BEYOND
RA GADD
Longtime indie garden center retailers with deep roots are rubbing their eyes to make sure they aren’t dreaming, as indoor plants fill the pages of Crate & Barrel’s catalogs and small-space dwellers pack their homes with tropicals – the Great Houseplant Boom of the 1970s is back, and there are no signs of it slowing down! Houseplants are hip again, and consumers everywhere - especially Millennials and Gen Z - can’t get enough. Fiddle leaf figs are the new succulents, as budding plant enthusiasts discover the warmth, personality and air-cleaning benefits of indoor plants that exist outside their terrariums. Is your garden center doing everything you can to profit from this “rekindled romance?” Join Ra Gadd, Houseplant Specialist at a Midwest garden center and an indoor plant sales consultant to indie retailers, as she details everything you need to make your houseplant department a profit sector for your store. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – attend all five tracks, all five speakers, for just $99! Limited time offer.
BACK TO CONTINUING EDUCATION
EARLY BIRD SAVINGS EARLY BIRD SAVINGS
EARLY BIRD SAVINGS
Longtime indie garden center retailers with deep roots are rubbing their eyes to make sure they aren’t dreaming, as indoor plants fill the pages of Crate & Barrel’s catalogs and small-space dwellers pack their homes with tropicals – the Great Houseplant Boom of the 1970s is back, and there are no signs of it slowing down!  Houseplants are hip again, and consumers everywhere - especially Millennials and Gen Z - can’t get enough. Fiddle leaf figs are the new succulents, as budding plant enthusiasts discover the warmth, personality and air- cleaning benefits of indoor plants that exist outside their terrariums. Is your garden center doing everything you can to profit from this “rekindled romance?” Join Ra Gadd, Houseplant Specialist at a Midwest garden center and an indoor plant sales consultant to indie retailers, as she details everything you need to make your houseplant department a profit sector for your store. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – attend all five tracks, all five speakers, for just $99! Limited time offer. WEDNESDAY, AUGUST 14 INDOOR PLANTS: EVERYTHING YOU ALWAYS WANTED TO KNOW BUT WERE AFRAID TO ASK Wednesday 11 am – 12 pm Now is the time to demystify interior plant care for your houseplant department team. As an indie garden center, you don’t simply sell plants - you sell the knowledge, education and support needed for your customers to succeed with them. From this workshop, you’ll leave ready to make indoor plant care relatable, practical and efficient for your staff so they can, in turn, empower your customers to select the right plants and care for them. This session will cover the basics of watering and fertilizing, as well as more intricate considerations like soil selection and lighting. You’ll pocket tricks to fix water applications gone wrong, and learn how to help your customers pair the right containers with the right plants to optimize airflow and humidity. Get the knowledge you need to advise shoppers on transitioning their interior plants through seasonal changes and sustaining them through environmental fluctuations. This session will also look at repotting, growth rate, cuttings, propagation, controls and more. MERCHANDISING & DISPLAYS THAT SELL MORE HOUSEPLANTS Wednesday 2 – 3 pm Whether you’re a seasoned merchandiser or it’s just one of the many hats you wear at your indie garden center, this session will inspire you with new ideas that make use of the latest and tried-and-true merchandising display concepts for selling more indoor plants. You’ll learn how to maximize displays for plant care, maintenance efficiency and customer browsing. Creating beautiful displays that encourage purchasing and keep your indoor plants healthy at the same time is an art. This session will look at the range of materials and supplies that can be recycled as props, as well as display elements that should always be sourced new. You’ll learn the nuances of blocking and vignette displays, mass clustering, merging to conceal low inventory, transitioning between seasons and specials, and merchandising in advance of large or unexpected orders. Plus, find out what houseplant merchandising equipment you should seek out now. BE THE EXPERT & MAKE MONEY WITH HOUSEPLANT CLASSES & SERVICES Wednesday 3:15 – 4:15 pm Classes and services are a catalyst to growing your houseplant department’s sales volume, and they attract shoppers beyond your usual customer base. By leveraging your unique access to inventory and the expertise of your team members, you will create another way of differentiating your store from the competition. In this session, we’ll look at a menu of customized services, from design and repotting to specialty plant arrangements, and how they should be priced. Get the information you need to make in-store/in- home consultations, presentations and events part of your retail foliage repertoire. Indoor plant classes and services provide a creative outlet for your staff, and are the basis of personalized interaction with your customers, with ROI measured in customer and employee retention, satisfaction and loyalty. THURSDAY, AUGUST 15 BEST PRACTICES: SOURCING INTERIOR FOLIAGE & TROPICAL PLANTS Thursday 10:30 – 11:30 am It can be a struggle, sourcing interior foliage, whether your houseplant department is just getting started or you’re a seasoned indoor plant retail specialist. In this session, we’ll discuss the best practices of indoor plant procurement in depth, exploring the three primary sources of foliage: buying directly from Florida, California and Hawaii; working with Florida-based brokers; and ordering from local vendors. You’ll take back tips and tricks to help you stock the plants best-suited to your customers’ needs, and learn how to develop a sustainable routine to keep your inventory manageable yet refreshed. Get the list of hardgoods that will make plant care easier for your customers and their dream of owning more challenging plants attainable. Find out how to “kit” your plants and hardgoods as a quick and easy purchasing option valued by today’s time- crunched customers. MARKETING YOUR HOUSEPLANT DEPARTMENT FOR MAXIMUM RESULTS Thursday 11:45 am – 12:45 pm While outdoor plant sales are a staple for garden centers, the return of houseplants in the mainstream consciousness is recent. Meet your future customers where they are, and capture their attention with both digital and traditional marketing initiatives. In this session, we’ll look at the best ways to leverage your garden center’s advertising power on a slim-to- none budget. You’ll see how to use social media conversations to draw attention from all types of prospective customers, and how your day-to-day activities can help you generate interesting content. Take back a set of tools that will help your marketing efforts sustain themselves. Learn how to seek out and develop public relations opportunities for maximum visibility.
RA GADD
THE GREAT HOUSEPLANT BOOM OF 2019 & BEYOND
BACK TO CONTINUING EDUCATION
Lakeside | McCormick Chicago, IL USA
AUGUST 13-15, 2019
Lakeside | McCormick  Chicago, IL USA
AUGUST 13-15, 2019   #IGCSHOW
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