WEDNESDAY, AUGUST 14 GRAB & GO FUNDAMENTALS: WHAT, WHEN & HOW TO MAKE IT A PROFIT CENTER FOR YOUR STORE Wednesday 11 am – 12 pm You’ve read about Grab & Go and the successes IGCs are enjoying with ready-made containers, but do you know exactly what it entails? In this overview session, you’ll learn successful Grab & Go isn't just about getting creative at the potting bench - it’s about running a fast-moving, highly efficient, stand-alone container department that produces strong profit margins. Find out how Grab & Go can elevate your store’s brand so you’re the go-to for time-crunched customers looking for container gardens. What is the best season to start a Grab & Go department at your store? Or maybe you already do some Grab & Go, and you want to extend it through all four seasons. This session will give you the tools you need to realize a profitable Grab & Go department at your store. THE FIRST YEAR: ONE IGC’S JOURNEY INTO GRAB & GO & WHAT WE CAN ALL LEARN FROM IT Wednesday 2 – 3 pm Follow the startup of a Grab & Go container garden department at a small indie garden center, from drafting the initial plans to putting the first containers on the floor, then watch how it grows in the 12 months that follow. There are so many lessons to be learned from this mom and pop’s journey into Grab & Go. See how they moved seamlessly through the seasons by following basic planning rules that assured the department would run smoothly. Learn how they developed relationships with their growers, who helped them make the right decisions on which plants to order. By understanding their experience, you’ll take back a solid Grab & Go game plan to put in place at your store. GRAB & GO WORKSHOP: USING RECIPE CARDS FOR CONSISTENCY & EFFICIENCY Wednesday 3:15 – 4:15 pm Recipe cards are essential for your Grab & Go department, and this workshop will show you why. Find out how recipes will help you assure design consistency and production efficiency, especially during the peak season. Sharon and a volunteer from the audience will demonstrate the process of using recipe cards as a training tool for your Grab & Go staff. Learn how using preordered product will save you time, reduce waste and result in quicker build times that will help you maximize the profitability of your Grab & Go department. During this session, Sharon will discuss what’s new for 2019, and how the trends are influencing container garden design now and into the next season.
THURSDAY, AUGUST 15 HAS YOUR GRAB & GO ‘GOT UP & WENT?’ HOW TO BREATHE NEW LIFE INTO THE DEPARTMENT Thursday 10:30 – 11:30 am This session zeros in on how to take the next steps to build on the successes of your current Grab & Go department for a fresh, new offering. We’ll take a look at what you’ve already established, and the changes that can be made to inspire your customers with something new. How can you reposition your Grab & Go department? Do your container gardens look fabulous all the time, or have they been on the floor too long? Your marketing plan refresh is an opportunity to tell a new story that will bring first-time Grab & Go customers in the door. Find out how to introduce a loyalty program for your Grab & Go department that will move your customers to a higher spend and ensure year- round sales in the long term. GRAB & GO WORKSHOP: A GOLD MINE OF WINTER & HOLIDAY TRENDS YOU CAN’T AFFORD TO MISS! Thursday 11:45 am – 12:45 pm Winter is when the Grab & Go department moves indoors and the creativity reaches a fever pitch! The holiday season is short, and your productivity has to be fast to maintain high profit margins. During this container-building workshop, Sharon will demo a range of design styles that incorporate the hottest new winter and holiday trends that will wow your customers in the coming season. You’ll learn how to calculate the true costs of each winter greenery container and the higher prices your market will tolerate. Your department will get more requests for multiple matching containers during the holidays. Watch as Sharon shows you how to maintain consistent designs with materials that aren’t always a perfect match.
TURN A HEALTHY PROFIT FROM GRAB & GO CONTAINER GARDENS? OH, YES YOU CAN!
SHARON HADDEN
Sharon Hadden is back by popular demand with new ideas for your store! Grab & Go container gardens offer  you the opportunity to add an incremental, high-margin department that encourages increased customer traffic, higher spending and greater customer satisfaction. Sharon heads up the Container Garden Department at Allisonville Garden & Home in Fishers, IN, and she’s ready to show you how to jumpstart yours. She transformed Allisonville’s Grab & Go offering into a highly successful business model, increasing ready-made container sales by 30 percent to $117,000 and boosting efficiency by reducing staff hours in half. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – attend all five tracks, all five speakers, for just $99! Limited time offer.
BACK TO CONTINUING EDUCATION
EARLY BIRD SAVINGS EARLY BIRD SAVINGS
EARLY BIRD SAVINGS
STAGE 1
THIS IS AN ARCHIVE OF THE IGC SHOW ’19 WEBSITE. LOOK FOR OUR NEW 2020 SITE SOON.
Sharon Hadden is  back by popular demand with new ideas for your store! Grab & Go container gardens offer you the opportunity to add an incremental, high-margin department that encourages increased customer traffic, higher spending and greater customer satisfaction. Sharon heads up the Container Garden Department at Allisonville Garden & Home in Fishers, IN, and she’s ready to show you how to jumpstart yours. She transformed Allisonville’s Grab & Go offering into a highly successful business model, increasing ready-made container sales by 30 percent to $117,000 and boosting efficiency by reducing staff hours in half. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – attend all five tracks, all five speakers, for just $99! Limited time offer. WEDNESDAY, AUGUST 14 GRAB & GO FUNDAMENTALS: WHAT, WHEN & HOW TO MAKE IT A PROFIT CENTER FOR YOUR STORE Wednesday 11 am – 12 pm You’ve read about Grab & Go and the successes IGCs are enjoying with ready- made containers, but do you know exactly what it entails? In this overview session, you’ll learn successful Grab & Go isn't just about getting creative at the potting bench - it’s about running a fast-moving, highly efficient, stand-alone container department that produces strong profit margins. Find out how Grab & Go can elevate your store’s brand so you’re the go-to for time-crunched customers looking for container gardens. What is the best season to start a Grab & Go department at your store? Or maybe you already do some Grab & Go, and you want to extend it through all four seasons. This session will give you the tools you need to realize a profitable Grab & Go department at your store. THE FIRST YEAR: ONE IGC’S JOURNEY INTO GRAB & GO & WHAT WE CAN ALL LEARN FROM IT Wednesday 2 – 3 pm Follow the startup of a Grab & Go container garden department at a small indie garden center, from drafting the initial plans to putting the first containers on the floor, then watch how it grows in the 12 months that follow. There are so many lessons to be learned from this mom and pop’s journey into Grab & Go. See how they moved seamlessly through the seasons by following basic planning rules that assured the department would run smoothly. Learn how they developed relationships with their growers, who helped them make the right decisions on which plants to order. By understanding their experience, you’ll take back a solid Grab & Go game plan to put in place at your store. GRAB & GO WORKSHOP: USING RECIPE CARDS FOR CONSISTENCY & EFFICIENCY Wednesday 3:15 – 4:15 pm Recipe cards are essential for your Grab & Go department, and this workshop will show you why. Find out how recipes will help you assure design consistency and production efficiency, especially during the peak season. Sharon and a volunteer from the audience will demonstrate the process of using recipe cards as a training tool for your Grab & Go staff. Learn how using preordered product will save you time, reduce waste and result in quicker build times that will help you maximize the profitability of your Grab & Go department. During this session, Sharon will discuss what’s new for 2019, and how the trends are influencing container garden design now and into the next season. THURSDAY, AUGUST 15 HAS YOUR GRAB & GO ‘GOT UP & WENT?’ HOW TO BREATHE NEW LIFE INTO THE DEPARTMENT Thursday 10:30 – 11:30 am This session zeros in on how to take the next steps to build on the successes of your current Grab & Go department for a fresh, new offering. We’ll take a look at what you’ve already established, and the changes that can be made to inspire your customers with something new. How can you reposition your Grab & Go department? Do your container gardens look fabulous all the time, or have they been on the floor too long? Your marketing plan refresh is an opportunity to tell a new story that will bring first-time Grab & Go customers in the door. Find out how to introduce a loyalty program for your Grab & Go department that will move your customers to a higher spend and ensure year-round sales in the long term. GRAB & GO WORKSHOP: A GOLD MINE OF WINTER & HOLIDAY TRENDS YOU CAN’T AFFORD TO MISS! Thursday 11:45 am – 12:45 pm Winter is when the Grab & Go department moves indoors and the creativity reaches a fever pitch! The holiday season is short, and your productivity has to be fast to maintain high profit margins. During this container-building workshop, Sharon will demo a range of design styles that incorporate the hottest new winter and holiday trends that will wow your customers in the coming season. You’ll learn how to calculate the true costs of each winter greenery container and the higher prices your market will tolerate. Your department will get more requests for multiple matching containers during the holidays. Watch as Sharon shows you how to maintain consistent designs with materials that aren’t always a perfect match.
SHARON HADDEN
TURN A HEALTHY PROFIT FROM GRAB & GO CONTAINER GARDENS? OH, YES YOU CAN!
BACK TO CONTINUING EDUCATION
STAGE 1
THIS IS AN ARCHIVE OF THE IGC SHOW ’19 WEBSITE. LOOK FOR OUR NEW 2020 SITE SOON.
Lakeside | McCormick Chicago, IL USA
AUGUST 11-13, 2020
Lakeside | McCormick  Chicago, IL USA
AUGUST 11-13, 2020   #IGCSHOW
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