No Other Industry Event Comes Close THREE FREE KEYNOTES AT IGC SHOW & ALL OF THEM ARE FREE! Just Announced! Dr. Bridget Behe’s Consumer Research on Tuesday!
Get pumped for the day at IGC Show Center Stage - located at Show Entrance - each morning just prior to its official opening for your product scouting and order writing. You read it right, not one but THREE dynamic keynote presenters at IGC Show 2019 will challenge you to think outside the box and take your business’ success to the next level. JUST ANNOUNCED! TUESDAY’S KEYNOTE! Dr. Bridget Behe will share her latest research that shows what customers notice in-store – and where their eyes jump right over - in the only keynote she’ll present to our industry this year. All three keynotes are open to all attendees and exhibitors, and like everything at the IGC Show, all ages are welcome! Dr. Bridget Behe of Michigan State University THROUGH YOUR CUSTOMERS’ EYES: WHAT SCIENCE SHOWS THEY SEE (AND IGNORE!) WHILE SHOPPING YOUR STORE Tuesday, August 13, 11 am, IGC Center Stage – Located at Show Entrance The latest eye-tracking research shows what your customers see - and ignore! - while shopping your independent garden center. Did you know that eye movement is the fastest of the human body, and the vast majority of information that reaches the consumer brain starts with the eyes? In fact, our brains are so efficient that they take shortcuts to save time and energy – which, for IGC retailers, means: What goes unseen goes unsold! During this eye-opening keynote from Michigan State’s Dr. Bridget Behe, you’ll get a fascinating look at your customers’ perspectives as they shop your store. Science shows, from the moment they drive by your garden center until they walk out with their purchases, your customers are highly selective about what they look at and how they move through the shopping experience. The good news is, you can guide that experience. Signs are especially important - your customers need product information, and the way you present it to them is critical to getting them to make the purchase. Garden center displays are also paramount - your customers don’t look far before deciding what to put in their carts. Especially in large displays, your customers look at only a small percentage of the products shown, and they could become so overwhelmed with choices that they decide not to buy. Don’t go there! In the only keynote she’ll present to our industry this year, Dr. Behe will share her research findings, and send you back to your store with ideas you can put in place immediately to improve the shopping experience for your customers and register more sales. STAY TUNED! Watch for details, coming soon, on two more free keynotes that will put a spring in your indie retail step! IGC Show is the only industry show that brings you THREE KEYNOTES, ALL FOR FREE!
Eye ‘Heat’  Display
No Other Industry Event Comes Close THREE FREE KEYNOTES AT IGC SHOW & ALL OF THEM ARE FREE! Dr. Bridget Behe’s Consumer Research on Tuesday!
Get pumped for the day at IGC Show Center Stage - located at Show Entrance - each morning just prior to its official opening for your product scouting and order writing. You read it right, not one but THREE dynamic keynote presenters at IGC Show 2019 will challenge you to think outside the box and take your business’ success to the next level. JUST ANNOUNCED! TUESDAY’S KEYNOTE! Dr. Bridget Behe will share her latest research that shows what customers notice in-store – and where their eyes jump right over - in the only keynote she’ll present to our industry this year. All three keynotes are open to all attendees and exhibitors, and like everything at the IGC Show, all ages are welcome! Dr. Bridget Behe of Michigan State University THROUGH YOUR CUSTOMERS’ EYES: WHAT SCIENCE SHOWS THEY SEE (AND IGNORE!) WHILE SHOPPING YOUR STORE Tuesday, August 13, 11 am, IGC Center Stage – Located at Show Entrance The latest eye-tracking research shows what your customers see - and ignore! - while shopping your independent garden center. Did you know that eye movement is the fastest of the human body, and the vast majority of information that reaches the consumer brain starts with the eyes? In fact, our brains are so efficient that they take shortcuts to save time and energy – which, for IGC retailers, means: What goes unseen goes unsold! During this eye- opening keynote from Michigan State’s Dr. Bridget Behe, you’ll get a fascinating look at your customers’ perspectives as they shop your store. Science shows, from the moment they drive by your garden center until they walk out with their purchases, your customers are highly selective about what they look at and how they move through the shopping experience. The good news is, you can guide that experience. Signs are especially important - your customers need product information, and the way you present it to them is critical to getting them to make the purchase. Garden center displays are also paramount - your customers don’t look far before deciding what to put in their carts. Especially in large displays, your customers look at only a small percentage of the products shown, and they could become so overwhelmed with choices that they decide not to buy. Don’t go there! In the only keynote she’ll present to our industry this year, Dr. Behe will share her research findings, and send you back to your store with ideas you can put in place immediately to improve the shopping experience for your customers and register more sales. STAY TUNED! Watch for details, coming soon, on two more free keynotes that will put a spring in your indie retail step! IGC Show is the only industry show that brings you THREE KEYNOTES, ALL FOR FREE!
Eye ‘Heat’  Display
Lakeside | McCormick Chicago, IL USA
AUGUST 13-15, 2019
Lakeside | McCormick  Chicago, IL USA
AUGUST 13-15, 2019   #IGCSHOW
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