Get pumped for the day each morning before the trade show floor opens. Three dynamic keynote presenters will challenge you and your staff to think outside the box and take your store's success to the next level. Join your fellow indie garden center retailers in the Aon Grand Ballroom and enjoy complimentary coffee service as you take in the fresh perspectives. IGC Show keynotes are open to all attendees and exhibitors. Daymond John’s 5 S.H.A.R.K. Points: Fundamentals for Success in Business & LifeWednesday, August 15, 9 am in Navy Pier’s Aon Grand BallroomFrom his wildly successful role on ABC television’s smash hit series, Shark Tank, to countless ventures in between, Daymond John’s entrepreneurial journey spans more than 25 years. While living in Queens, New York City, John started a global movement, FUBU, in the basement of his mother’s house by capitalizing on the then-fledgling hip-hop culture and pioneering a market that would eventually become a $20 billion dollar industry. Gleaning insights from his professional ventures, especially as a popular mainstay “Shark” on Shark Tank, John will empower the IGC Show audience to learn from his experiences and make changes not just in business but in all aspects of their lives. He’ll explain that the keys to success require establishing the right mindset and following a specific set of principles, which he distills into five key S.H.A.R.K. points. Daymond John is globally recognized for his relentless commitment to promoting and supporting entrepreneurs. A distinguished Presidential Ambassador for Global Entrepreneurship, John first made his mark as the mind behind the groundbreaking lifestyle brand, FUBU, which has eclipsed more than $6 billion in global retail sales. In 2009, John joined the cast of a new business-reality concept, Shark Tank. After eight seasons, four Emmy Awards, multiple Critic’s Choice Awards and millions of dollars in investments, the ABC television show is the most-watched program on Friday nights and among the most successful business reality series of all time. John has written three books, the most recent of which, The Power of Broke, debuted at #2 on the New York Times Best-Seller list. A recipient of more than 35 awards, including Brandweek’s “Marketer of the Year” and Ernst & Young’s “Master Entrepreneur of the Year,” John serves as CEO of The Shark Group, which specializes in brand strategy and development, artist relations and talent development. The Shark Group works with a wide range of businesses and brands, including Capital One, HSN, Forbes, Miller Lite and Gillette, as well as superstars such as Muhammad Ali, Stan Lee, Carlos Santana, Jillian Michaels and others. Click hereto learn more about Daymond John. Bob Negen’s Ultimate Marketing System for Independent Garden CentersThursday, August 16, 9 am, in Navy Pier’s Aon Grand BallroomRetail expert Bob Negen is bringing his ultimate marketing system for independent garden centers to the IGC Show to help boost your average sale and establish unshakable customer loyalty. His customer-focused marketing philosophy will earn your store new customers without a single penny spent on advertising. Negen’s creative marketing system builds on his personal tried-and-true methods, like gift certificate giveaways and cause marketing, that will earn your garden center recognition and respect within your local community while simultaneously growing your bottom line. You’ll take back new strategies for pricing, sales training, bundling and the secret to moving high-margin impulse items.Bonus! For the first time ever at the IGC Show, Negen will lead breakout sessions after his keynote in the IGC Networking Lounge on the trade show floor. There, he will go into detail on how to use digital marketing elements, including e-mail, social media and your store’s website, to build your independent garden center’s immediate and long-term profitability.Bob Negen is a retail consultant and best-selling author with the tools and knowledge to help independent garden centers realize higher profits. Since building his kite store business from $17,000 in annual sales to a multi-store, multi-million dollar operation, he has spent the past decade consulting retailers, store owners and managers on the customer-focused business philosophy that made his retail business a lasting success. Negen’s real-world retail strategies cover the gamut of issues confronting IGC retailers today, from big box competition to pricing pressures and 24/7 online shopping. He specializes in a wide range of interests, including how to jump-start sales on a shoestring marketing budget; what you need to know about practical financial management that your banker and CPA won’t tell you; how to manage and motivate so your staff is engaged and outperforming the competition; and how to control inventory to make more money.Watch for the announcement of the IGC Show’s third free keynote, coming soon!
DAYMOND JOHN of ABC’s ‘Shark Tank:’One of THREE FREE Keynotes @ IGC!