THE GEN-Z EXPERIENCE: HOW TO ATTRACT, RETAIN AND ENGAGE GEN-Z TALENT AND CUSTOMERS  Tuesday, August 11, 10 am, IGC Center Stage – located at show entrance Gen-Z now represents 40 percent of customers, and the 18-34 year-old demographic - which the Zers are part of - plan to spend more on lawn and gardening activities compared to any other age groups. This next generation is the most diverse in history, wants to work with purpose, and supports sustainability and the environment. But the average 20-24 year- old is staying at their job barely a year. How will the rise of Gen-Z, a generation that doesn’t know a world without smartphones, impact the future of your business? What does the Gen-Z mindset mean for attracting and retaining future customers? Smiley will share how meaning-hungry Gen-Z is reshaping the future of work, the key differences between Gen-Z and Millennials, strategies for communicating across generations, and how you can attract the next generation by making intergenerational collaboration a priority and leading with purpose. Key Takeaways:  Develop a better understanding of the Gen-Z mindset, how Gen-Z is shopping and living, what Gen-Z cares about in the marketplace Examples and lessons from successful Gen-Z marketing campaigns so you can attract and retain Gen-Z customers Understand Gen-Z in the workplace; the youngest and most diverse generation in history, learn key differences between Millennials and Gen-Z talent, strategies for communicating across generations, how to engage the multigenerational workforce and foster intergenerational collaboration by becoming a future-focused, people-first, mission-driven business Smiley Poswolsky is a younger generation marketplace and workplace expert, keynote speaker, and bestselling author of The Quarter-Life Breakthrough (Penguin Random House) and The Breakthrough Speaker.  Smiley helps companies attract, retain, and empower the multigenerational workplace, and he has inspired thousands of professionals to be more engaged at work, through speaking at companies like Unilever, IDEO, Salesforce, Genentech, Deloitte, SAP, Pinterest, MailChimp, and TED. An internationally renowned motivational speaker, Smiley speaks about Gen-Z and Millennials, employee engagement, and intergenerational collaboration at Fortune 500 companies, business conferences, leadership trainings, and universities. His TEDx talk has been viewed nearly 1.5 million times, and he has done hundreds of speaking engagements, reaching over 50,000 people in 15 countries. Smiley’s work has been featured in The New Yorker, The Washington Post, USA Today, Fast Company, Forbes, Inc., Entrepreneur, CNN, and the World Economic Forum, among many others. He is on the faculty at Esalen Institute and General Assembly, a mentor for StartingBloc Institute for Social Innovation, and a camp counselor at Camp Grounded: Summer Camp for Adults. Previously, Smiley worked as special assistant to the director of global operations at the U.S. Peace Corps in Washington, D.C. In 2017, Smiley launched The Women Speaker Initiative, a community that aims to increase the number of women and people of color speaking at conferences and companies, as well as ensure that women and underrepresented speakers are paid competitively as compared to their colleagues. The group now has over 3,000 members. Smiley is a proud graduate of Wesleyan University, and can usually be found dancing in Oakland, California. Tuesday, August 11, 10 a.m., IGC Show Center Stage
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Smiley Poswolsky, Gen Z Researcher
THE GEN-Z EXPERIENCE: HOW TO ATTRACT, RETAIN AND ENGAGE GEN- Z TALENT AND CUSTOMERS  Tuesday, August 11, 10 am, IGC Center Stage – located at show entrance Gen-Z now represents 40 percent of customers, and the 18-34 year-old demographic - which the Zers are part of - plan to spend more on lawn and gardening activities compared to any other age groups. This next generation is the most diverse in history, wants to work with purpose, and supports sustainability and the environment. But the average 20-24 year-old is staying at their job barely a year. How will the rise of Gen-Z, a generation that doesn’t know a world without smartphones, impact the future of your business? What does the Gen-Z mindset mean for attracting and retaining future customers? Smiley will share how meaning-hungry Gen-Z is reshaping the future of work, the key differences between Gen- Z and Millennials, strategies for communicating across generations, and how you can attract the next generation by making intergenerational collaboration a priority and leading with purpose. Key Takeaways:  Develop a better understanding of the Gen-Z mindset, how Gen-Z is shopping and living, what Gen-Z cares about in the marketplace Examples and lessons from successful Gen-Z marketing campaigns so you can attract and retain Gen-Z customers Understand Gen-Z in the workplace; the youngest and most diverse generation in history, learn key differences between Millennials and Gen-Z talent, strategies for communicating across generations, how to engage the multigenerational workforce and foster intergenerational collaboration by becoming a future-focused, people-first, mission-driven business Smiley Poswolsky is a younger generation  marketplace and workplace expert, keynote speaker, and bestselling author of The Quarter-Life Breakthrough (Penguin Random House) and The Breakthrough Speaker.  Smiley helps companies attract, retain, and empower the multigenerational workplace, and he has inspired thousands of professionals to be more engaged at work, through speaking at companies like Unilever, IDEO, Salesforce, Genentech, Deloitte, SAP, Pinterest, MailChimp, and TED. An internationally renowned motivational speaker, Smiley speaks about Gen-Z and Millennials, employee engagement, and intergenerational collaboration at Fortune 500 companies, business conferences, leadership trainings, and universities. His TEDx talk has been viewed nearly 1.5 million times, and he has done hundreds of speaking engagements, reaching over 50,000 people in 15 countries. Smiley’s work has been featured in The New Yorker, The Washington Post, USA Today, Fast Company, Forbes, Inc., Entrepreneur, CNN, and the World Economic Forum, among many others. He is on the faculty at Esalen Institute and General Assembly, a mentor for StartingBloc Institute for Social Innovation, and a camp counselor at Camp Grounded: Summer Camp for Adults. Previously, Smiley worked as special assistant to the director of global operations at the U.S. Peace Corps in Washington, D.C. In 2017, Smiley launched The Women Speaker Initiative, a community that aims to increase the number of women and people of color speaking at conferences and companies, as well as ensure that women and underrepresented speakers are paid competitively as compared to their colleagues. The group now has over 3,000 members. Smiley is a proud graduate of Wesleyan University, and can usually be found dancing in Oakland, California. Tuesday, August 11, 10 a.m., IGC Show Center Stage
Smiley Poswolsky, Gen Z Researcher
THREE FREE KEYNOTES @ IGC SHOW
Contact Us
ATTENDEES
Register
EXHIBITORS
LOCATION
IGC Show Lakeside | McCormick 2301 S. Lake Shore Drive Chicago, IL 60616 Phone: 203.286.8772
Hotels
Keynotes
Continuing Education @ IGC
IGC Monday Store Tour
IGC Party & Concert
Shop Talk
IGC Zones
Show Map
Frequently Asked Questions
Register
Hotels
IGC Zones
Show Map
Exhibitor Login
Exhibitor Services
Click Here for Directions
Booth Sales: Rob Bailey Rob@IGCShow.com 847.777.1796
Registration Info: ShowInfo@IGCShow.com 203.286.8772
AUG 11-13, 2020 Lakeside | McCormick, Chicago, IL USA
Frequently Asked Questions
IGC Party & Concert
IGC Show Free Keynote
Back to Keynotes Back to Keynotes
Lakeside | McCormick Chicago, IL USA
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AUGUST 11-13, 2020