IGC SHOW UNVEILS NEW ‘IGC RETAIL LAB’ INTERACTIVE DESIGN FORUM WITH JUDY SHARPTON
IGC Retail Lab, a new 3,500-square-foot retail symposium and interactive design forum on the trade show floor, makes its debut at IGC Show 2019, in collaboration with Garden Center Makeover Expert Judy Sharpton. This North American first is designed to lead the independent garden center industry into 2020 and decades beyond. See in person how to incorporate modern modular gathering spaces in your store that sell to consumer demand. These IGC Retail Lab TED-Talk-style discussions and merchandising demonstrations are FREE and open to all attendees daily on the trade show floor. Using both models based on existing gathering spaces at independent garden centers and interactive planning consultations, Sharpton will demonstrate the products that support each of the following four trend focuses, and how to merchandise them for maximum profitability inside your store gathering spaces and on the sales floor: IGC Trend Focus 1: ReWild The new ecologists among young customers are reinventing garden centers’ approach to environmental stewardship with a local focus. It’s more than pollinators, but it starts there. You’ll visit a butterfly house, and learn how to bring “the wild” back into your customers’ gardens. IGC Trend Focus 2: ReTurn The garden has always been a place of provenance, memories of the plants from grandmother’s garden like the vegetable patch or fresh-picked strawberries for hand-churned ice cream. You’ll reconnect with the plants and products that take you back to a simpler time and get inspired to sell that same sense of nostalgia to your customers. IGC Trend Focus 3: ReJuvenate Independent garden centers are places where tech-stressed customers come to wander among the greenery and “smell the roses.” Find out how your product mix can help rejuvenate your customers, and how to merchandise these refreshing sellers for a uniquely pleasurable shopping experience that distinguishes your store from the rest. IGC Trend Focus 4: ReTreat Just as your customers desire rejuvenation, they seek retreat. From forest bathing to monastic centers, the demand for solitude has grown alongside the emergence of constant connectivity. Your customers envision their garden as a place to retreat, where birdsong and water are the only sounds they hear. Help them turn their unique visions of retreat into reality. 
IGC SHOW UNVEILS NEW ‘IGC RETAIL LAB’ INTERACTIVE DESIGN FORUM WITH JUDY SHARPTON
IGC Retail Lab, a new 3,500-square-foot retail symposium and interactive design forum on the trade show floor, makes its debut at IGC Show 2019, in collaboration with Garden Center Makeover Expert Judy Sharpton. This North American first is designed to lead the independent garden center industry into 2020 and decades beyond. See in person how to incorporate modern modular gathering spaces in your store that sell to consumer demand. These IGC Retail Lab TED-Talk-style discussions and merchandising demonstrations are FREE and open to all attendees daily on the trade show floor. Using both models based on existing gathering spaces at independent garden centers and interactive planning consultations, Sharpton will demonstrate the products that support each of the following four trend focuses, and how to merchandise them for maximum profitability inside your store gathering spaces and on the sales floor: IGC Trend Focus 1: ReWild The new ecologists among young customers are reinventing garden centers’ approach to environmental stewardship with a local focus. It’s more than pollinators, but it starts there. You’ll visit a butterfly house, and learn how to bring “the wild” back into your customers’ gardens. IGC Trend Focus 2: ReTurn The garden has always been a place of provenance, memories of the plants from grandmother’s garden like the vegetable patch or fresh-picked strawberries for hand-churned ice cream. You’ll reconnect with the plants and products that take you back to a simpler time and get inspired to sell that same sense of nostalgia to your customers. IGC Trend Focus 3: ReJuvenate Independent garden centers are places where tech-stressed customers come to wander among the greenery and “smell the roses.” Find out how your product mix can help rejuvenate your customers, and how to merchandise these refreshing sellers for a uniquely pleasurable shopping experience that distinguishes your store from the rest. IGC Trend Focus 4: ReTreat Just as your customers desire rejuvenation, they seek retreat. From forest bathing to monastic centers, the demand for solitude has grown alongside the emergence of constant connectivity. Your customers envision their garden as a place to retreat, where birdsong and water are the only sounds they hear. Help them turn their unique visions of retreat into reality. 
Lakeside | McCormick Chicago, IL USA
AUGUST 13-15, 2019
Lakeside | McCormick  Chicago, IL USA
AUGUST 13-15, 2019   #IGCSHOW
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