WEDNESDAY, AUGUST 14 WHY FLORAL IN YOUR STORE’S MIX? IT JUST MAKES GOOD ‘SCENTS’ Wednesday 11 am – 12 pm Why add floral to your garden center’s offerings? The power of beautifully scented and visually stunning flower arrangements will bring a whole new set of shoppers through your door and add to your profits year- round. Find out how a floral department will help your store draw, and keep, customers across every generation, from Baby Boomers to up-and-coming Gen Z. Schwanke will explore the nuances of arranging, decorating and entertaining with flowers that you can use to sell more floral. Learn how to use documented research that shows the health and wellness benefits of flowers as key selling points. Get a list of the floral equipment and supplies you’ll need to get your department started right, and what will keep it generating profits year-round. FLORAL TREND OUTLOOK 2020: THE LOOKS THAT WILL SET YOUR STORE APART Wednesday 2 – 3 pm What are the hottest trends in flowers and foliage you need to know now? Which colors are filling the pages of consumer lifestyle magazines, and are at the top of your customers’ radar? This session will show you how to distinguish your floral department by showcasing what’s “in” now and into next year. Get the scoop on the demographic-driven styles that are resonating with your customer base, including Baby Boomers, Gen X, Millennials and Gen Z. You’ll learn how to talk flower trends with shoppers so you can give them exactly what they want, and how “what’s old is new” is influencing floral. IGC SHOW BONUS: Each member of the audience will receive free access to Schwanke’s six-page flower trend report to take back to your store. GARDEN-TO-TABLE FLORAL: AMAZE YOUR CUSTOMERS WITH ‘ARRANGE-PLANTING’ Wednesday 3:15 – 4:15 pm It’s a concept he first introduced on his PBS television show, J Schwanke’s Life in Bloom - “arrange-planting,” or adding specific elements to your customers’ gardens and landscapes for the purpose of harvesting flowers and foliage later for fresh floral arrangements. You’ll amaze your customers when you tell them the plants you’ve carefully selected for their gardens will yield cut flowers and foliage for floral arrangements. The appeal is akin to edible gardening - with arrange-planting, your customers will brag to friends and family that the stunning floral centerpiece at the dinner table came from none other than their own garden. It is eco-wise, family-budget-friendly - and most importantly, it will set your garden center far apart and above the rest.
THURSDAY, AUGUST 15 ‘HOLIDAZZLE’ WITH FLOWERS! FLORAL IS THE GIFT THAT KEEPS GIVING Thursday 10:30 – 11:30 am Get the secrets to creating a magical “holidazzle” shopping experience with floral “wow” that will bring customers of all ages to your store this winter. Schwanke will draw upon his 20-plus years of holiday consulting to independent garden centers to explain, in detail, how to create holiday floral events that increase foot traffic, attract new shoppers and generate repeat business that carries over season after season. This session will zero in on decorating with fresh- cut flowers to spread holiday cheer in-store and to your customers’ homes - and ring more sales for your store at the end of the year. STRENGTHEN YOUR STORE’S LOCAL BRAND WITH FLORAL Thursday 11:45 am – 12:45 pm You already know your strength in the community as their “shop local” source for gardening - now floral gives you the unique opportunity to take that distinction another step further and strengthen your store’s brand. Whether you’re a seasoned floral retailer or a “newbie,” this session will give you everything you need to source quality, affordable, local cut flowers. Find out how to tout your local floral offerings to your customers, and inspire them with arrangements using flowers and foliage produced right in your hometown. Promote your local ties with hands-on workshops, where customers make their own arrangements using flowers grown nearby, then take them home to share with friends and neighbors.
NEW FLORAL CONCEPTS & THE HOTTEST TRENDS FOR INDIE GARDEN CENTERS
J SCHWANKE
J Schwanke, fourth-generation florist and garden center owner, taps his 20-plus years of experience working with flowers and foliage to show you how to seamlessly grow a profitable floral department at your store. Get the skinny on the hottest floral trends your customers will be asking for this year and into 2020. The flower expert is the host of his new nationwide television program, J Schwanke’s Life in Bloom, airing this April on more than 200 PBS stations. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – attend all five tracks, all five speakers, for just $99! Limited time offer.
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EARLY BIRD SAVINGS EARLY BIRD SAVINGS
EARLY BIRD SAVINGS
STAGE 3
J Schwanke, fourth- generation florist and garden center owner, taps his 20-plus years of experience working with flowers and foliage to show you how to seamlessly grow a profitable floral department at your store. Get the skinny on the hottest floral trends your customers will be asking for this year and into 2020. The flower expert is the host of his new nationwide television program, J Schwanke’s Life in Bloom, airing this April on more than 200 PBS stations. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – attend all five tracks, all five speakers, for just $99! Limited time offer. WEDNESDAY, AUGUST 14 WHY FLORAL IN YOUR STORE’S MIX? IT JUST MAKES GOOD ‘SCENTS’ Wednesday 11 am – 12 pm Why add floral to your garden center’s offerings? The power of beautifully scented and visually stunning flower arrangements will bring a whole new set of shoppers through your door and add to your profits year-round. Find out how a floral department will help your store draw, and keep, customers across every generation, from Baby Boomers to up-and-coming Gen Z. Schwanke will explore the nuances of arranging, decorating and entertaining with flowers that you can use to sell more floral. Learn how to use documented research that shows the health and wellness benefits of flowers as key selling points. Get a list of the floral equipment and supplies you’ll need to get your department started right, and what will keep it generating profits year-round. FLORAL TREND OUTLOOK 2020: THE LOOKS THAT WILL SET YOUR STORE APART Wednesday 2 – 3 pm What are the hottest trends in flowers and foliage you need to know now? Which colors are filling the pages of consumer lifestyle magazines, and are at the top of your customers’ radar? This session will show you how to distinguish your floral department by showcasing what’s “in” now and into next year. Get the scoop on the demographic-driven styles that are resonating with your customer base, including Baby Boomers, Gen X, Millennials and Gen Z. You’ll learn how to talk flower trends with shoppers so you can give them exactly what they want, and how “what’s old is new” is influencing floral. IGC SHOW BONUS: Each member of the audience will receive free access to Schwanke’s six-page flower trend report to take back to your store. GARDEN-TO-TABLE FLORAL: AMAZE YOUR CUSTOMERS WITH ‘ARRANGE-PLANTING’ Wednesday 3:15 – 4:15 pm It’s a concept he first introduced on his PBS television show, J Schwanke’s Life in Bloom - “arrange- planting,” or adding specific elements to your customers’ gardens and landscapes for the purpose of harvesting flowers and foliage later for fresh floral arrangements. You’ll amaze your customers when you tell them the plants you’ve carefully selected for their gardens will yield cut flowers and foliage for floral arrangements. The appeal is akin to edible gardening - with arrange- planting, your customers will brag to friends and family that the stunning floral centerpiece at the dinner table came from none other than their own garden. It is eco-wise, family-budget-friendly - and most importantly, it will set your garden center far apart and above the rest. THURSDAY, AUGUST 15 ‘HOLIDAZZLE’ WITH FLOWERS! FLORAL IS THE GIFT THAT KEEPS GIVING Thursday 10:30 – 11:30 am Get the secrets to creating a magical “holidazzle” shopping experience with floral “wow” that will bring customers of all ages to your store this winter. Schwanke will draw upon his 20-plus years of holiday consulting to independent garden centers to explain, in detail, how to create holiday floral events that increase foot traffic, attract new shoppers and generate repeat business that carries over season after season. This session will zero in on decorating with fresh-cut flowers to spread holiday cheer in-store and to your customers’ homes - and ring more sales for your store at the end of the year. STRENGTHEN YOUR STORE’S LOCAL BRAND WITH FLORAL Thursday 11:45 am – 12:45 pm You already know your strength in the community as their “shop local” source for gardening - now floral gives you the unique opportunity to take that distinction another step further and strengthen your store’s brand. Whether you’re a seasoned floral retailer or a “newbie,” this session will give you everything you need to source quality, affordable, local cut flowers. Find out how to tout your local floral offerings to your customers, and inspire them with arrangements using flowers and foliage produced right in your hometown. Promote your local ties with hands-on workshops, where customers make their own arrangements using flowers grown nearby, then take them home to share with friends and neighbors.
J SCHWANKE
NEW FLORAL CONCEPTS & THE HOTTEST TRENDS FOR INDIE GARDEN CENTERS
BACK TO CONTINUING EDUCATION
STAGE 3
Lakeside | McCormick Chicago, IL USA
AUGUST 13-15, 2019
Lakeside | McCormick  Chicago, IL USA
AUGUST 13-15, 2019   #IGCSHOW
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