WEDNESDAY, AUGUST 14 SELLING TO MILLENNIALS & GEN Z: NEW INSIGHTS YOU NEED TO KNOW NOW Wednesday 11 am – 12 pm There is no waiting around - the next generation, Gen Z, is upon us, and they are a whole lot different than the Millennials they’re following. Uncover the key similarities and differences, and learn how to attract both sought-after demographics to your garden center. You’ll find out what makes Millennials and Gen Z tick as consumers, and what drives their shopping habits. Trust is paramount with both groups - find out how to win it to capture more sales for your garden center. You’ll take back a list of key words and actions tailored to Millennial and Gen Z customers that will help make your store their gardening go-to now and in the years to come. HOW TO GET MORE FREE WORD-OF- MOUTH ADVERTISING FOR YOUR STORE Wednesday 2 – 3 pm Great service is no longer enough to get your customers talking about your garden center to their friends, and lousy customer service always gets them yapping. This session will show you how to take each customer interaction to a new level, one that makes her want to share her experience at your garden center with her friends and family. It starts with understanding your customers’ expectations, and then exceeding them. You’ll learn to see your store through their eyes, and why stories are more important than facts and figures for your store’s brand. Generosity toward your customers will more than pay for itself in free word-of-mouth advertising – find out how here. PROVEN METRICS TO MEASURE & EVALUATE YOUR SALES TEAM’S PERFORMANCE Wednesday 3:15 – 4:15 pm Customer service and selling are often considered “soft skills” and that there are no cold, hard facts to measure your garden center team's ability to sell. Yet only things that are measured and managed will improve. This session will show you specific ways you can accurately assess your team's skills, and how the most successful retailers are getting their teams to perform at their peak. We’ll look at the pros and cons of commission sales, and whether they would raise or lower your bottom line in the long-run. You’ll take back the specific metrics you need to measure your sales staff’s skills, and ways to get even “grizzled veterans” on board to achieve a higher level of performance.
THURSDAY, AUGUST 15 SIX TOOLS EVERY GARDEN CENTER SALESPERSON NEEDS TO CLOSE MORE SALES Thursday 10:30 – 11:30 am What’s in a name? Everything, when it comes to closing the sale with customers. This session dives deep into the six selling tools your sales associates must have to raise their game - and your garden center’s bottom line. Learn how a “Little Black Book” applies to your store’s sales performance, and why it is so important to have one in your back pocket at all times. You’ll take back new ways of tracking and measuring customer data, as well as knowledge of the data you should be watching in order to personalize your in-store shopping experience. DON’T LET THESE DEAL-KILLERS COST YOU THE SALE! Thursday 11:45 am – 12:45 pm There are so many mistakes that can stop a sale at your store, from conversation-killers to body language. By now, your salespeople should know that asking, “Can I help you?” is dead in the water, but what about the other blunders that instantly sink the sale? In this session, you’ll learn 10 mistakes you and your staff should avoid at all costs. Find out the wrong way of helping multiple customers at once so you can steer clear, especially during the busy spring season. Is your staff missing out on larger-ticket sales - simply using better phrases and questions can jump their results overnight.
QUICK-START SALES STRATEGIES FOR INDEPENDENT GARDEN CENTERS
PHIL WRZESINSKI
You want more sales, and you want them now! Look no  further - your quick-start sales guide is here. Phil Wrzesinski is a third-generation independent retailer with 24 years of experience, including his successful tenure heading up his family business, Toy House and Baby Too, named among the 25 best independent stores in America - and he's ready to help you. This action-packed sales track zeros in on the techniques proven to work with today’s consumers, and will get you up and running more sales at your indie garden center in no time. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – only $99! Limited time offer.
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EARLY BIRD SAVINGS EARLY BIRD SAVINGS
EARLY BIRD SAVINGS
You want more sales, and you want them now! Look no further - your quick-start sales guide is here. Phil Wrzesinski is a third-generation independent retailer with 24 years of experience, including his successful tenure heading up his family business, Toy House and Baby Too, named among the 25 best independent stores in America - and he's ready to help you. This action-packed sales track zeros in on the techniques proven to work with today’s consumers, and will get you up and running more sales at your indie garden center in no time. EARLY BIRD SAVINGS ARE ON NOW! Grab your Continuing Education @ IGC All Access Pass – only $99! Limited time offer. WEDNESDAY, AUGUST 14 SELLING TO MILLENNIALS & GEN Z: NEW INSIGHTS YOU NEED TO KNOW NOW Wednesday 11 am – 12 pm There is no waiting around - the next generation, Gen Z, is upon us, and they are a whole lot different than the Millennials they’re following. Uncover the key similarities and differences, and learn how to attract both sought-after demographics to your garden center. You’ll find out what makes Millennials and Gen Z tick as consumers, and what drives their shopping habits. Trust is paramount with both groups - find out how to win it to capture more sales for your garden center. You’ll take back a list of key words and actions tailored to Millennial and Gen Z customers that will help make your store their gardening go-to now and in the years to come. HOW TO GET MORE FREE WORD-OF- MOUTH ADVERTISING FOR YOUR STORE Wednesday 2 – 3 pm Great service is no longer enough to get your customers talking about your garden center to their friends, and lousy customer service always gets them yapping. This session will show you how to take each customer interaction to a new level, one that makes her want to share her experience at your garden center with her friends and family. It starts with understanding your customers’ expectations, and then exceeding them. You’ll learn to see your store through their eyes, and why stories are more important than facts and figures for your store’s brand. Generosity toward your customers will more than pay for itself in free word- of-mouth advertising – find out how here. PROVEN METRICS TO MEASURE & EVALUATE YOUR SALES TEAM’S PERFORMANCE Wednesday 3:15 – 4:15 pm Customer service and selling are often considered “soft skills” and that there are no cold, hard facts to measure your garden center team's ability to sell. Yet only things that are measured and managed will improve. This session will show you specific ways you can accurately assess your team's skills, and  how the most successful retailers are getting their teams to perform at their peak. We’ll look at the pros and cons of commission sales, and whether they would raise or lower your bottom line in the long-run. You’ll take back the specific metrics you need to measure your sales staff’s skills, and ways to get even “grizzled veterans” on board to achieve a higher level of performance. THURSDAY, AUGUST 15 SIX TOOLS EVERY GARDEN CENTER SALESPERSON NEEDS TO CLOSE MORE SALES Thursday 10:30 – 11:30 am What’s in a name? Everything, when it comes to closing the sale with customers. This session dives deep into the six selling tools your sales associates must have to raise their game - and your garden center’s bottom line. Learn how a “Little Black Book” applies to your store’s sales performance, and why it is so important to have one in your back pocket at all times. You’ll take back new ways of tracking and measuring customer data, as well as knowledge of the data you should be watching in order to personalize your in-store shopping experience. DON’T LET THESE DEAL-KILLERS COST YOU THE SALE! Thursday 11:45 am – 12:45 pm There are so many mistakes that can stop a sale at your store, from conversation- killers to body language. By now, your salespeople should know that asking, “Can I help you?” is dead in the water, but what about the other blunders that instantly sink the sale? In this session, you’ll learn 10 mistakes you and your staff should avoid at all costs. Find out the wrong way of helping multiple customers at once so you can steer clear, especially during the busy spring season. Is your staff missing out on larger-ticket sales - simply using better phrases and questions can jump their results overnight.
PHIL WRZESINSKI
QUICK-START SALES STRATEGIES FOR INDEPENDENT GARDEN CENTERS
BACK TO CONTINUING EDUCATION
Lakeside | McCormick Chicago, IL USA
AUGUST 13-15, 2019
Lakeside | McCormick  Chicago, IL USA
AUGUST 13-15, 2019   #IGCSHOW
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